1. Unpack & install.
2. Stop corresponding atlassian service(s).
3. Patch application with provided KeyMaker - with admin rights (just apply patch in Atlassian installation directory).
4. Restart corresponding Atlassian service(s).
5. Generate a valid serial number for the application.
6. Enjoy!

Все то же самое, но умеет в датацентр-лицензии.
НЕ ПОДХОДИТ ДЛЯ UPM